Yiwu City Overview

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Yiwu City Overview

A county-level city in Zhejiang Province that turned a tradition of door-to-door bartering into the world's largest wholesale market for small commodities.

Zhejiang ProvinceJinhua prefecture, ~100km south of Hangzhou
1,105 km²City area
1.86 millionPopulation (2020 census)
60%+Of the world's Christmas trinkets (2013, The Economist)
How Yiwu Became "The World's Supermarket"
  • 222 BCFounded as Wushang City; renamed Yiwu County in AD 624.
  • Pre-1978Poor soil and hilly terrain pushed residents toward trade — including the famous "sugar-for-chicken-feathers" barter tradition.
  • 1978–1982Market reforms allowed informal trading to resume; the local government formalized the market in 1982.
  • 1988Yiwu is incorporated as a city.
  • 2001China joins the WTO — Yiwu's export trade accelerates sharply.
  • 2002Yiwu International Trade City (today's market complex) is inaugurated.
  • 2011Yiwu is named a national international trade pilot city; District 5 of the market opens.
  • 2015+E-commerce trade (via platforms like Yiwugo.com) grows to rival physical market transactions.
  • 2023+Yiwu promotes international RMB settlement, including a China-Africa Cross-Border RMB Settlement Center.

Getting There

By air: Yiwu Airport offers direct flights to Beijing, Guangzhou, Shenzhen and Chengdu.

By rail: Yiwu Station sits on the Hangzhou–Changsha high-speed line (part of the Shanghai–Kunming corridor), connecting to Hangzhou, Shanghai, Nanchang and Changsha.

By road: Linked via the Hangzhou–Jinhua–Quzhou and Jinhua–Yiwu–Dongyang expressways.

Climate

Humid subtropical climate. Average daily temperature around 18°C year-round.

Summer (July): averages ~30°C. Winter (January): averages ~6°C.

About 1,420mm of rain annually across ~148 rainy days — pack a light rain jacket if visiting between spring and summer.

Freight & Logistics

Yiwu is the eastern terminus of the Yiwu–Madrid railway — at over 13,000km, the longest freight rail line in the world, part of the Belt and Road Initiative.

Administration

A county-level city administered under Jinhua, with 7 subdistricts and 6 towns. Jinhua Rail Transit (metro) began limited service to Yiwu in 2022.

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