China Beauty Expo (CBE), Shanghai
One of Asia's largest cosmetics and beauty trade shows, held annually in Shanghai with thousands of exhibiting brands from around the world.
AnnualTypically mid-May
Shanghai New Int'l Expo CentreLongyang Road, Pudong
3,200+Cosmetics companies (40+ countries/regions)
10,000+Beauty brands / 80,000+ new products
CBE spans 24 major categories and 119 subcategories — global and Chinese beauty brands, raw materials, smart manufacturing, plus country pavilions from nine countries/regions.
The event also runs the International Cosmetic Technology Conference alongside 50+ forums, and draws buying delegations from 18+ countries along with thousands of influencers for in-person and online trade.